Xbox 360 Rally came across an article at TIME about the Halo phenomenon. Although written from a distance, as is the case with most mainstream publications addressing subcultures, TIME’s article does offer accurate facts and a fair amount of respect for Master Chief and Halo. I especially like this passage: ”Halo takes itself seriously as, if not art, certainly a spectacle. But art seems more apt.” That should punch Ebert’s button. Also, I just love how the article consistently refers to everyone’s helmeted hero as “the Master Chief”, as if there’s a lower-ranked Expert Chief sidekick or something. But, hey–they’re trying.
Xbox 360 Fanboy was referred to a very entertaining Halo 3 commercial in Korea. Some Halo fanboys will undoubtedly be offended by this ad, as it depicts someone in a Master Chief costume committing such unbecoming acts as attacking a fake dinosaur and dancing with people on the subway. But this is the wacky voice to be used if you want to sell things in Asia, and to spread the Halo greatness you must be multilingual. Oh, and the zany rebel yell cracks me up every time.
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